When you are looking into designing a logo, the first thing that comes to mind is ‘How much an effective logo design cost?’ there is no simple answer here as the cost of each logo can vary from few dollars to thousands of dollars. But, according to a logo designer in Canada, sometimes a logo can in fact costs you nothing at all.
Before you go like ‘how is that possible?’ the first thing you should know that what is your budget before you design a logo. Normally your budget may be either low range, mid-range, or high range based on the logo design you are looking for. A breakdown of the budget is as follows:
Low Range Logo Design Prices:
Typically these designs can cost around $0 to $500 and most logos fall in this range. If you have basic experience of using Adobe Photoshop or illustrator or any similar software, you don’t have to pay anything for it so it will cost you $0. Where on the other hand if you employ a person who knows to work on the said software, it may cost around $30 to $50.
If you use a logo template from sites like logo generator, it will cost around $5 to $100 based on your design or modifications made to it. This actually falls under the DIY category as you can design your own logo online even if you don’t have knowledge of using fancy software like Photoshop.
If you want to up and beyond, there is one thing you could do. You can hold a logo contest or crowdsourcing or could use a logo from those events. I remember once I saw an app holding a contest for their icon design and they now use that icon with special thanks to the person who designed it. This way your budget range would be around $50 to $500.
Mid-Range Logo Design Prices:
Logo designers in Canada or in any other country for that matter can be hired for good mid-range logo designing. You may not know this but many top brands today had their logos made on this tier budget. You can generally hire services of a good freelancer (make sure you see testimonials before hiring) which can be in $100 to $15,000 or less based on the proficiency level of the freelancer. You may also hire services from a designing studio or an agency for best logo design you can ever get. These will cost $5000 to $50,000 or more.
High-End Logo Design Pricing:
Under High-end logo design can be out of a budget as the logo designs are created by top designing or branding agencies and their costs are quite high. You are looking at a range of around $50,000 to about over $1,000,000 or even more. These agencies work and include strategies and a global brand identity that makes your brand known everywhere.
Is hiring a logo designer worth it?
Yes and no. as you have seen with the above-mentioned price range, the more you spend the more benefits you’ll have but it may not be what you need. Any logo designer in Canada and around the world may know that most logo is either DIY or outsourced by hiring a freelancer that is affordable. But everything else comes down to the budget you have. You can start your brand or business with a basic logo then as the brand develops hire professional agencies to improve that design further. That’s how most logo designers work.