Flyers are one of the oldest forms of advertising tools that existed. Its evidence of use dates back to when hand-drawn flyers were used for advertising in fairs in medieval times. Even today, flyers are sent through the mail, which advertises different events. Today many business owners, entrepreneurs, and marketers know its importance and use flyer design service to design the best eye-catching flyers.
Creating a Fascinating Flyer Design
Creating a fascinating flyer design is not that hard, but here are a few things you should keep in mind while designing a flyer:
- It should be eye-catching, enough to make people take an interest in reading it.
- The target audience is significant when designing a flyer. It should speak directly to the audience that you’re targeting
- Effective flyer should have enough information that people should know what the flyer is advertising and how can they find out more
- Getting people excited about the product, service or event, even to some extent, is essential.
The most common types of flyers used today are as follows:
In Business, each flyer is designed to promote a business. Its quirky design and bright colours should reflect your brand’s character. Since it’s a flyer, you must include different plan options, pricing packages, and different icons to represent various products and services. Using bright coloured shapes and semitransparent shapes can make your beautiful text pop. Finally, always include a QR code to encourage readers to take action. If this code may have a particular discount or gift attached to it, people can use it more.
When announcing a new product or highlighting its features, a product flyer is used. Using your product picture as your flyer’s background image is essential as you are showcasing your product. For layout, commonly, a circular layout for a product flyer is known to be more effective than a traditional one. Some flyer design services try to pick fonts that better convey your brand’s personality. Showing your product in context is also essential here. Showcasing multiple products in a simple grid layout can compare your product with the older model or competitor’s product more efficient. Don’t forget featured items that can be bought together with your product encourage upselling but don’t overdo it.
People always get excited about an event, thanks to their flyers. But what makes them unique that get us excited? Well, many event flyers use complementary colour schemes that keep it catchy. Emphasising the time and place of the event is essential because people try to read that first. Most weak flyers don’t use prominent fonts, resulting in less audience. Using an unconventional border can give your flyer a fun feel. Classic design effects is a sure way to make your flyer fancy based on an event. You can double your brochure as a flyer and an entry ticket. This way, you can add a collage-like design and set a theme on your flyer. Make sure to mention contact information that attendees can contact in case of any questions. You can include the entry price on the flyer with special guests that may appear at your event.
Upcoming sale is known to get the shopaholics excited, and their flyers are designed as such. A visual pun is known to attract people’s attention. As you may have seen in advertisements, emphasising numbers, significantly discount off, is more attractive than the products’ actual price. It is best to pick colours that better reflect the mood of the sales event. Since today most media forms in on devices, you can make your flyer in GIF that can attract attention fast. This way, you can also optimise your brochure for social media sharing that is a sure way to get the word out.
Real Estate Flyer
Real estate has one of the best eye-catching flyers that anyone has ever seen when it comes to property. There is beautiful photography that people can use in a real estate flyer. Usually, bold contrasting colours help a real estate flyer pop as it showcases property. Infographics are a great way to add information to the flyer, which can also help homeowners choose you as a realtor.
How to Create an Effective Flyer and Flyer Design Service
Most entrepreneurs design their Flyers or hire services of someone who can create flyers for them. The best way to design your flyers is through using Adobe Photoshop or Illustrator, or some other form of photo editing software. However, there is an online software by the name of Canva that can help you create your flyer. They have custom build templates that you can use with an option to change pictures in the templates. All you have to do is create an account there, and you are good to go.
Another way to design a good flyer is to hire a person or a company to do it for you. One example is Fiverr.com. Here you can hire a flyer design service that suits you well. You can see examples of the work they have done, so you know what kind of flyer you need.